Social media for business

Social media has revolutionised how we interact online. Businesses start conversations with the hopes of getting retweets and likes to increase their digital reach.

Have you ever wondered how you can use social media to help a business strengthen its relationship with existing customer, connect with potential suctomers and turn a simple conversation into a sale? If you don't know where to get started, this course is for you.

Course Outline

• Introduction to social media
• Types of social media
• Importance of social media for businesses
• Posting and sharing content on social media
• How to create a Facebook Page and use Page Insights
• Introduction to Facebook API
• How to optimise content sharing on social media
• Viral marketing
• Case studies