Search engine optimisation (SEO) and analytics
How can you help a business attract existing and potential customers to its website? And how can you make sure that its website ranks on the front page of search results by Google and Bing?
This is where search engine optimisation or SEO comes in. This course covers the many ways you can track the most popular sections of a website and how you can optimise a website to be ranked more highly by search engines.
Course Outline
- Researching the right keywords to use
- How to set up a Google Analytics account
- Factors that affect lead generation and traffic conversion
- Keyword research tools and long tail SEO keywords
- Webmaster tools
- Google Insights for Search
- Website optimiser
- Google Web Toolkit
- Promoting and tracking your website